I find it completely hilarious. I love the question at the top:
So how did they come up with the idea for this amazing cereal?
As if that's what we're all wondering when we eat Honey Bunches of Oats. Cornflakes and granola?! What a concept! How did they come up with the idea?!
The answer to this question starts with the line, "Vern had a big idea!" Then it launches into this lengthy story about a guy who worked for Post and how he was all obsessed with creating his own cereal. Vern and his daughter made up a cereal, but didn't know what to call it. So the brand manager got involved and was like, "Let's add honey and call it Honey Bunches of Oats!" A star was born and the cereal debuted in 1989.
This is all they could come up with for the back of the box? No profiles on weed-smoking Olympians? Did they run out of plastic watches to give away? Boring!
The Loser Who Reads The Back Of Cereal Boxes